Lifestyle

Create “Me Inc.” by Personal Branding

With the value of competition that an individual is facing in today’s life, creating the importance to stand out and developing a unique identity through personal branding has become a necessity and inevitable.

The world has changed dramatically. We have transitioned from the industrial age into information and technology. Life has become more demanding at every step, be it professional, personal and/or social. With the value of competition that an individual is facing in today’s life, creating the importance to stand out and developing a unique identity through personal branding has become a necessity and inevitable.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc.

Personal brand promotes you as VIP – It markets your value, image and professionalism. Personal branding is about unearthing what is true & unique about you and letting everyone know about it, that’s why we call it Inside out. It is the set of values and characteristics that describe who you are and guide your choices—in work and in life.

Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. Some benefits are listed below:

• When you go through the Personal Branding process, you develop incredible self-understanding about what makes you unique, valuable, and powerful.

• Personal branding requires you to be crystal clear on what you want to achieve and helps you set goals to get there.

• Once you know what is unique and compelling about you or your company, you can use that information to create visibility/presence to those people who will help you achieve your goals.

• Personal Branding offers power and guide you about your business, the clients you have, the projects you work on, and how you want to deliver services.

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Easy steps to Create Me Inc.
Step 1 Define yourself:
Take out a piece of paper and write down the words and values that describe you. Be honest and choose words that are positive and authentic for you. These data are synthesized and combined with input provided by you on your VPs (Vision, Values, Passion, and Purpose) and your career and life goals. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from your competitors and really stand out.

Step 2 Express yourself:
You are going to communicate your unique attributes and qualities to the people who need to know about you. In this phase, you’ll craft your Personal Brand Statement, Branded Bio, rework your resume, elevator pitch, and other career tools that will be essential to reaching the goals you have identified above. A comprehensive communications plan should be developed based on your communication style and preferences.

Step 3 Reflect yourself:
One should know how to reflect your brand in everything you do. including your personal network, your use of technology, office surroundings, your identity system, your appearance, your volunteer activities, etc. Learning these skills will give you the confidence to start publicizing your new identity—and the credibility. I believe that one can only be happy when you are accepted for being who you really are. So, as you consider your personal brand, strive to be the best possible Version of yourself. Invent 8th wonder of world by inventing your personal brand.

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Sareeta-Shardaabout author
Sareeta Sharda, is an award winning , qualified Image Consultant, a Fashion Designer and Columnist for newspaper, launched Image Panorama with a simple belief that uplifted and dynamic, personal and professional brand and image could be created and achieved without giving up personal style and comfort.  For more details visit www.imagepanorama.com

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