New Delhi, 25 March 2017: WWF India, in association with Canara HSBC Oriental Bank of Commerce Life Insurance today hosted Pedal for the Planet 2017, a Cyclothon and Walkathon to celebrate the world’s largest grassroots environmental campaign – Earth Hour 2017.
Earth Hour 2017 celebrates a decade of climate action with people from more than 7000 cities across the globe set to take a stand against climate change by celebrating Earth Hour 2017. In the last ten years, Earth Hour has gone from being a token switch-off event to becoming the largest voluntary movement ever witnessed in history. As the planet continues to witness climate records being broken and the need for greater ambition and commitment accelerates, Earth Hour is mobilizing individuals, communities and organizations globally to do their part to help change climate change.
Earth Hour 2017 is been celebrated on Saturday, 25th March from 8:30 to 9:30 pm, local time. The Earth Hour India campaign focuses on the need to inspire individuals, corporates and other organizations, schools, colleges, RWAs and housing societies to become Earth Hour Superheroes, undertake five simple actions and lend their voice to the largest grassroots level environment campaign in the world. As every year, this year too Earth Hour is seeing unprecedented support from all quarters across the country through various innovative Earth Hour events and the switching off of landmark monuments and buildings in India to mark the movement. The exhilarating 21 kilometer cyclothon, covered over two rounds and the 3.5km walkathon.
The residents of Delhi NCR enthusiastically participated to promote the cause of Earth Hour and ask people to switch off their lights during the hour later that night. Pedal for the Planet is a WWF-India initiative that aims to raise awareness about Earth Hour and promote a healthier, greener and more sustainable lifestyle at an individual level. Every year, since 2009, hundreds of citizens of Delhi NCR have been gathering in an enormous show of support for Earth Hour at the Pedal for the Planet Cyclothon and Walkathon. In the past decade, as global efforts to control climate change gained momentum, Earth Hour has helped bridge the gap between the grassroots and the corridors of power, taking climate action from conference rooms to living rooms in over 172 countries.
Mr. Anuj Mathur, Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said “We are pleased to partner for the 9th consecutive year with WWF-India for the Earth Hour & Pedal for the Planet; initiative. We at Canara HSBC OBC Life Insurance have always encouraged our employees in initiatives which promote sustainable lifestyle and safeguards the planet. It is heartening to see the increasing awareness around the world on the need to preserve the environment and within our organization we are taking all steps to contribute to this cause.”
Speaking about the success of the campaign and the event, Mr. Ravi Singh, Secretary General; CEO, WWF-India said, “Earth Hour is our attempt to inspire and empower individuals and help them fight against the complex issue of climate change. The enormous enthusiasm and support that we’ve witnessed for Earth Hour at the Pedal for the Planet Cyclothon is very humbling, it is great to see people coming together and committing to fight for a common cause that threatens the world as we know it.”
About Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited (www.canarahsbclife.in)
Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited was launched in June 2008 and is jointly owned by two of India's largest public sector banks – Canara Bank (holding 51%) and Oriental Bank of Commerce (23%) – and HSBC Insurance (Asia Pacific) Holdings Limited (26%), the Asian insurance arm of one of the world largest banking and financial services groups – HSBC.
Canara HSBC Oriental Bank of Commerce Life Insurance Company is committed to more than just giving back to the society or community within which it operates and focuses on doing well by doing good. The business of Life Insurance is all about social security and protection i.e. aimed at the well being of human beings and the society as a whole. One of the five core values of the Company is Corporate Citizenship which stresses the fact that businesses and markets are essentially aimed at the welfare of society and thus complement each other.
The Company focuses its efforts in following areas: financial inclusion (child education, women empowerment, skill development, capacity building for youth, women etc), environment (biodiversity/wildlife, natural resources and livelihoods) and sanitation.
About WWF-India and Earth Hour
WWF-India is one of India’s leading conservation organizations with programmes and projects spread across the country. The organization works towards the conservation of biodiversity, natural habitats and the reduction of humanity’s ecological footprint. The 3 mission of WWF-India is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. Earth Hour is WWF’s global initiative and the largest environmental campaign in history where citizens around the world show their support for action on climate change by turning off non- essential lights for one hour, between 8:30pm-9:30pm. This year Earth
Hour is scheduled for 25 March 2017 between 8:30pm and 9:30pm. Being implemented in India since 2009, the Earth Hour campaign has inspired individuals, governments and corporations to move towards responsible consumption and conservation of energy. It has received unprecedented support, demonstrated by participation in over 150 towns and cities by several city governments, the armed forces, public and private sector companies, celebrities and individuals. The Rashtrapati Bhavan, the Prime Minister’s residence, residences of Chief Ministers and government buildings in every participating city have turned off lights every year, as a symbolic show of support.
For more information on Earth Hour 2017, please log onto www.earthhour.in